Verve is a mobile data platform that employs location-based programmatic video and display marketing to enhance targeted advertising. By utilizing precise geographic data, the platform enables businesses to optimize their marketing spend, resulting in improved user engagement and higher conversion rates.
Funding
$30M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional mobile advertising methods often struggle to deliver targeted and relevant ads due to limitations in data privacy and the increasing difficulty of tracking users across different platforms and channels. This results in wasted ad spend and reduced effectiveness for both advertisers and publishers.
Solution
Verve provides a mobile data platform that connects advertisers and publishers with responsible advertising solutions, enabling better outcomes in a privacy-focused manner. The platform offers a suite of tools, including a demand-side platform (DSP), a contextual web targeting solution (Moments.AI), and two marketplaces (Brand+ and Performance+), to facilitate efficient and effective ad buying and monetization. Verve's solutions leverage first-party data, contextual analysis, and AI-driven optimization to deliver targeted ads across emerging channels such as mobile, connected TV (CTV), digital out-of-home (DOOH), gaming, and audio. The platform also offers mobile user acquisition solutions, including Dataseat, to help advertisers regain app growth with ID-less campaigns.
Target Audience
Verve's primary customers include advertisers seeking efficient and privacy-focused ways to reach their target audiences across emerging channels, as well as publishers looking to maximize ad revenue while maintaining user privacy and regulatory compliance.
Features
- **Demand Side Platform (DSP):** Enables campaign activation across emerging channels with precision targeting and real-time data capabilities.
- **Brand+ Marketplace:** Provides access to premium ad inventory with audience curation tools for brand-safe advertising across mobile, CTV, and web.
- **Performance+ Marketplace:** Facilitates mobile user acquisition with engaging ad experiences and AI-based cohort targeting for ID-less environments.
- **Contextual Web (Moments.AI):** Analyzes web page content in real-time to deliver relevant ads based on keywords, semantics, and meta tags, ensuring brand safety and compliance.
- **Mobile Cohorts (ATOM):** Utilizes on-device machine learning to create privacy-centric audience cohorts for targeted advertising without relying on personal identifiers.
- **Mobile User Acquisition (Dataseat):** Offers transparent data access and customizable bidding strategies for app install campaigns in a privacy-first landscape.
- **OpenRTB Compliance:** Supports standardized ad delivery and transparency through IAB OpenRTB compliance.
- **Regulatory Compliance:** Adheres to CCPA, GDPR, and COPPA regulations, ensuring data privacy and security.