Versium offers an automated predictive analytics platform that utilizes a B2B2C identity graph to generate highly targeted audience lists based on firmographic and demographic insights. This technology enables marketers to effectively reach their ideal prospects across multiple channels, enhancing campaign performance and maximizing advertising budgets.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers struggle to identify and reach their ideal prospects across multiple channels due to limited data and targeting capabilities within traditional advertising platforms. This often leads to inefficient ad spending and difficulty in achieving true omnichannel marketing.
Solution
Versium REACH is a B2B2C identity graph-powered platform that enables marketers to build highly targeted audience lists and personalize messaging. The platform provides firmographic and demographic insights, allowing users to identify, understand, and reach prospects across various online channels. By leveraging a vast database of business contacts, companies, and consumer attributes, Versium REACH helps marketers execute omnichannel marketing strategies and improve campaign performance.
Target Audience
Versium REACH is designed for marketers ranging from small businesses to large agencies who aim to improve their audience targeting and omnichannel marketing efforts.
Features
- B2B2C identity graph with millions of business contacts and companies, and trillions of consumer insight attributes
- Audience building tools for creating targeted lists based on desired personas, target accounts, or lookalikes
- Firmographic and demographic audience insights for personalized messaging
- Omnichannel marketing capabilities for reaching prospects across multiple ad platforms and marketing channels
- Append contact information to reach targets outside of their normal work routine
- Self-serve tools for generating digital audiences on-demand