The startup operates a fair trade platform that directly connects producers of specialty coffees and food products with consumers, eliminating intermediaries and ensuring traceability throughout the supply chain. This model guarantees fair pricing and allows consumers to access fresh, high-quality products while supporting ethical sourcing practices.
Funding
$270K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small coffee producers often lack direct access to consumers, relying on intermediaries that can reduce their profits and obscure the origin and quality of their products. Consumers, in turn, may struggle to find truly high-quality, ethically sourced coffee and lack transparency into the production process.
Solution
Veroo is a coffee subscription service that directly connects consumers with small-scale Brazilian coffee producers, fostering a transparent and fair trade ecosystem. The company curates a selection of specialty coffees, freshly roasted in-house, and delivers them directly to subscribers' homes. By eliminating intermediaries, Veroo ensures that producers receive fair compensation—at least 25% above commodity market prices—while consumers gain access to unique, traceable coffees and support sustainable farming practices. Subscribers receive a different coffee each month, along with tasting notes and stories about the producers, creating an immersive coffee experience.
Target Audience
Coffee enthusiasts who value high-quality, ethically sourced beans and want to support small-scale farmers in Brazil.
Features
- Monthly subscription box featuring a different, single-origin specialty coffee from a small Brazilian producer
- Coffee available in whole bean, ground, or Nespresso-compatible aluminum capsules
- In-house roasting ensures freshness and quality control
- Detailed information about each coffee's origin, flavor profile, and the producer's story
- Option to select grind size and subscription frequency
- Pause or cancel subscriptions at any time (monthly plans)
- 10% discount on all products in the online store for subscribers
- Surprise gifts included in each monthly box