Verofax provides traceability as a service through digital passports and augmented reality, enabling real-time interaction between brands and consumers while ensuring compliance and product authenticity. The platform addresses the need for verifiable product audits and personalized customer experiences, significantly improving acquisition rates and customer retention.
Funding
$6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
LALCPAFounders
Product
Problem
Many brands struggle to verify the authenticity and origin of their products, leading to counterfeiting, compliance issues, and a lack of direct engagement with consumers. Traditional methods of product auditing are often inefficient and fail to provide personalized experiences that enhance customer loyalty.
Solution
Verofax offers a traceability-as-a-service platform that utilizes digital passports and augmented reality (AR) to enable real-time interaction between brands and consumers, ensuring product authenticity and compliance. The platform assigns a unique weblink to each physical product, transforming it into a direct-to-consumer communication channel. By converging AR/AI computer vision, digital passports, and AI guides, Verofax facilitates verifiable product audits, personalized customer experiences, and sustainable assessments. The end-to-end integrated solutions can be deployed within 120 days and integrated with over 130 ERP systems.
Target Audience
The primary target audience includes brands in retail, tourism, and consumer goods industries seeking to enhance customer engagement, ensure product authenticity, and improve supply chain transparency.
Features
- Unique weblink assigned to each product for real-time brand-customer interaction
- AR/AI computer vision for interactive experiences
- Digital passports for product authentication and traceability
- AI guides for personalized recommendations and promotions
- Integration with existing ERP systems for seamless data flow
- Eco-labels for sustainable assessment and reporting
- Computer vision technology to validate purchases and secure promotional integrity
- NFT lifecycle management and tokenized loyalty programs