Vermillion is a B2B e-commerce platform that utilizes big data and AI analytics to curate luxury products from Asian artisans for real estate developers, hospitality groups, and design professionals. The platform addresses inefficiencies in the procurement process by providing a transparent and user-centric sourcing experience, enabling buyers to access a diverse portfolio of authentic Asian brands.
Funding
Funding not disclosed

Founders
Product
Problem
Real estate developers, hospitality groups, and design professionals face challenges in efficiently sourcing unique, luxury products from Asian artisans. The traditional procurement process lacks transparency and can be time-consuming, hindering access to a diverse range of authentic Asian brands.
Solution
Vermillion offers a B2B e-commerce platform that streamlines the procurement of luxury products from Asian artisans, providing a transparent and user-centric sourcing experience. The platform leverages data analytics to curate a diverse portfolio of high-quality goods, connecting buyers with unique and culturally rich items. By offering a centralized marketplace, Vermillion simplifies the discovery and acquisition process, enabling businesses to enhance their spaces with distinctive Asian designs. The platform also provides services such as styling, installation, and corporate gifting, acting as an extension of the client's operations team.
Target Audience
Vermillion's primary customers include real estate developers, hospitality groups, and design professionals seeking unique, luxury products from Asian artisans.
Features
- Curated selection of over 200 lifestyle brands and 65 award-winning creators across Asia
- Sourcing of products from 11 countries, including heritage, women-owned, and socially-driven enterprises
- Styling and installation services to amplify the design intent of spaces
- Corporate gifting options for clients and employees
- Multilingual customer service to ensure a seamless sourcing journey
- Immersive cultural content on Asian art, design, and heritage
- Platform features over 50 fully sustainable partners