The startup operates a virtual reality platform that creates immersive digital twins to conduct neuromarketing research in simulated retail environments. This approach enables businesses to gather accurate consumer insights and validate marketing strategies, eliminating contextualization bias in traditional market studies.
Funding
$490K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional market research methods often fail to capture the nuances of consumer behavior in real-world shopping environments, leading to inaccurate insights and ineffective marketing strategies. Physical store tests are expensive and difficult to scale, while online surveys lack the immersive context needed to replicate actual purchasing decisions.
Solution
Veris Behavior offers a virtual-reality (VR) platform that simulates realistic retail environments, enabling businesses to conduct neuromarketing research and gain deeper insights into consumer behavior. The platform creates immersive digital twins of stores, allowing users to interact with products, packaging, and store layouts in a virtual setting that mimics a real shopping experience. By integrating neuromarketing techniques, data science, and AI, Veris Behavior captures and analyzes consumer behavior, including eye-tracking, product interactions, and purchase intent. This approach enables businesses to validate marketing strategies, optimize store layouts, and improve product design with data-driven insights gathered in a risk-free, scalable virtual environment. The platform also offers a scenario configurator, allowing users to modify store layouts and product placements autonomously.
Target Audience
The primary target audience includes retail companies, consumer packaged goods (CPG) brands, food and beverage companies, and pharmaceutical companies seeking to validate marketing strategies and optimize retail experiences.
Features
- Realistic VR simulations of retail environments, including supermarkets, pharmacies, and bars
- Digital twin creation of custom store environments based on client specifications
- Scenario configurator for autonomous modification of store layouts and product placements
- Eye-tracking technology to capture precise consumer gaze and generate heatmaps
- Data collection on product interactions, purchase intent, and consumer navigation paths
- Integration of neuromarketing techniques to analyze subconscious consumer responses
- AI-powered analytics platform for generating actionable insights and reports
- Web-based immersive studies accessible through online panels
- 3D product heatmaps to visualize shopper attention from different angles
- Customizable training programs for store management and sales techniques