Veridooh offers a platform that independently tracks, measures, and verifies the performance of digital out-of-home advertising campaigns using its proprietary SmartCreative™ technology, which collects data at the ad play level without relying on media owners. This enables brands and advertisers to ensure their advertising investments are effectively utilized and provides comprehensive insights across all out-of-home media buys.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Out-of-home (OOH) advertising lacks standardized, independent verification methods, making it difficult for advertisers to confirm ad plays and assess campaign performance accurately. Traditional verification relies on media owner data or limited physical inspections, creating potential bias and incomplete insights into campaign delivery. This lack of transparency hinders effective optimization and confident investment in OOH media.
Solution
Veridooh offers an independent verification platform for digital, programmatic, and static OOH advertising, providing advertisers with transparent and reliable campaign performance data. The platform's SmartCreative™ technology collects data at the ad play level, independent of media owners, to track and measure campaign delivery. By providing comprehensive metrics, insightful dashboards, and automated reporting, Veridooh enables advertisers to optimize campaigns, make data-driven decisions, and ensure effective utilization of their OOH advertising investments.
Target Audience
The primary target audience includes brands, advertisers, and agencies seeking independent verification and comprehensive insights into their OOH advertising campaigns.
Features
- Independent tracking and measurement of digital, programmatic, and static OOH campaigns
- SmartCreative™ technology that collects data at the ad play level without media owner integration
- Comprehensive metrics, including panel play count, exposure time, and creative execution
- Intuitive dashboard with key performance indicators, insightful graphs, and actionable intelligence
- Automated reporting to streamline analysis and optimize campaign performance
- Verification of 100% of static OOH campaigns, eliminating the need for physical inspections
- Campaign delivery platform to automate manual tasks and reduce launch errors