Vereda is a WhatsApp‑based purchasing platform that connects agricultural producers directly with input manufacturers, allowing them to request and buy supplies without intermediaries. Users complete a simple pre‑registration, receive curated price options, and can consolidate orders from multiple suppliers into a single transaction, all coordinated through AI‑enhanced human support. The service is free for producers, with revenue generated from relationships with suppliers and partners.
Funding
Funding not disclosed
Founders
Product
Problem
Brazilian agricultural producers often rely on intermediaries to purchase inputs, leading to higher prices, fragmented ordering, and time‑consuming negotiations with multiple suppliers.
Solution
Vereda offers a WhatsApp‑based procurement platform that lets producers request the inputs they need, specify delivery timing and payment terms, and receive aggregated offers from several manufacturers directly within the chat. The service coordinates purchases across different suppliers, consolidating them into a single transaction while handling the commercial and operational steps through the messaging interface. AI assists in matching requests with the best options, and human agents intervene when clarification is required, ensuring a smooth, low‑bureaucracy buying experience. Producers do not pay any fees; the platform is funded through commercial agreements with the participating suppliers.
Target Audience
Primary users are independent and family‑owned agricultural producers in Brazil who need to source seeds, fertilizers, pesticides, and other farm inputs efficiently.
Features
- Simple pre‑registration via WhatsApp using only the producer’s CPF
- Ability to request multiple types of inputs from different manufacturers in one coordinated order
- AI‑driven matching of producer needs with the most competitive supplier offers
- Full transaction execution and documentation handled within the WhatsApp chat
- Human support available to resolve complex queries and ensure process reliability
- No inventory holding or resale; the platform acts as a neutral connector between industry and farmer