Verdova provides a data platform that ingests, cleans, and verifies farm management data, turning it into standardized, field‑level datasets that growers can sell and agribusinesses can access via a single API. The service lets farmers retain ownership and set pricing for their data while handling payment and delivery, creating a marketplace for reliable agricultural data.
Funding
Funding not disclosed
Founders
Product
Problem
Farmers often lack a straightforward way to monetize the data they collect, while agribusinesses struggle to obtain clean, field‑level information that is ready for analysis, leading to inefficient decision‑making and missed revenue opportunities.
Solution
Verdova operates a data engine that ingests, cleans, and verifies agricultural data from growers’ existing farm management systems. The platform standardizes disparate data streams, fills gaps, and adds depth, producing trustworthy field‑level datasets that can be shared on a per‑acre or per‑bushel basis. Growers retain full ownership and control, choosing which data to share and receiving payments directly from partnered agribusinesses. Partners access the refined data with a single integration, enabling faster, more reliable analytics and the ability to scale go‑to‑market programs. The end‑to‑end workflow—from data connection to payment—removes friction and creates a revenue‑generating marketplace for farm data.
Target Audience
Primary customers are commercial farmers seeking to generate income from their operational data, and agribusiness firms—such as input manufacturers, insurers, and analytics providers—that require reliable, field‑level datasets for product development and risk assessment.
Features
- Automated data ingestion from multiple farm management information systems (FMIS) with custom connectors
- Data refinement pipeline that corrects errors, standardizes formats, and enriches records for buyer readiness
- Verified data labeling to ensure accuracy and credibility for both growers and partners
- Granular permission controls allowing growers to share specific layers of data and set pricing terms (per‑acre, per‑bushel, or per‑operation)
- Integrated payment system that disburses earnings to growers within 30 days of program fulfillment
- One‑touch access for agribusinesses to download ready‑to‑use datasets via secure API or web portal