VERA is a mobile application that creates a virtual wardrobe by allowing users to photograph their clothing, shoes, and accessories, which it then organizes for easy access. The app provides daily outfit suggestions tailored to individual preferences, weather conditions, and planned activities, helping users maximize their existing wardrobe and reduce clothing waste.
Funding
$10.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals struggle to efficiently manage their wardrobes and often feel they have "nothing to wear" despite owning numerous clothing items. This can lead to impulsive purchases, clothing waste, and difficulty in creating stylish outfits from existing pieces.
Solution
VERA is a mobile application that helps users create a virtual wardrobe by photographing their clothes, shoes, and accessories. The app then organizes these items and provides daily outfit suggestions tailored to the user's preferences, current weather conditions, and planned activities. By maximizing the use of existing clothing, VERA aims to reduce clothing waste and inspire users to rediscover items they may have forgotten. Users can also follow others for style inspiration and share their own looks with the community.
Target Audience
VERA primarily targets fashion-conscious individuals who want to better manage their wardrobes, discover new outfit combinations, and reduce clothing waste.
Features
- Virtual wardrobe creation through photo uploads of clothing, shoes, and accessories
- Automated organization of wardrobe items for easy browsing
- Daily outfit suggestions based on user preferences, weather, and planned activities
- Social features to follow other users and share personal style
- Ability to identify individual pieces within shared outfits