About Venatus

Venatus is an AdTech company that connects advertisers with exclusive gaming audiences through targeted in-game advertising and creative executions. By partnering with major publishers like EA and Rovio, Venatus enhances monetization opportunities for gaming content while providing brands with measurable engagement metrics.

```xml <problem> Gaming and entertainment publishers often struggle to effectively monetize their content, while advertisers find it challenging to reach and engage gaming audiences in a meaningful way. Traditional advertising methods may not resonate with gamers, leading to missed opportunities for both publishers and brands. </problem> <solution> Venatus provides an AdTech platform designed to connect advertisers with gaming and entertainment audiences through targeted advertising solutions. The platform, called Prosper, offers a range of ad formats, including in-game, around-the-game, and away-from-the-game placements, enabling advertisers to reach gamers across various touchpoints. For publishers, Venatus offers tools to optimize ad revenue through direct sales, header-bidding, video formats, and ad mediation. By focusing on quality ad placements and premium demand, Venatus aims to increase revenue per mille (RPM) for publishers while delivering memorable and engaging experiences for gamers. The platform also provides features such as consent management and adblock recovery to further enhance monetization opportunities. </solution> <features> - Direct sales team connecting publishers with premium advertisers for high-value campaigns - Header-bidding technology to maximize ad revenue through real-time auctions - Support for various video ad formats, including in-stream and out-stream video - High-impact ad formats, such as skins and takeovers, for increased brand visibility - Ad mediation to optimize ad serving based on fill rates and RPMs - AdBlock recovery technology to monetize traffic from users with ad blockers - Private marketplace (PMP) capabilities for programmatic deals - Consent management tools to comply with privacy regulations - In-game advertising opportunities within popular games through exclusive partnerships - Audience targeting based on core, casual, and kids gaming segments - Real-time reporting and analytics to track ad performance and optimize campaigns </features> <target_audience> Venatus serves gaming and entertainment publishers looking to increase ad revenue, as well as advertisers seeking to reach and engage gaming audiences with targeted campaigns. </target_audience> ```

What does Venatus do?

Where is Venatus located?

Venatus is based in Miagao, Pilipinas.

When was Venatus founded?

Venatus was founded in 2024.

Location

Miagao, Pilipinas

Founded

2024

Employees

115 employees

Major Investors

Livingbridge

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Venatus

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Executive Summary

venatus.com 5K+

Crunchbase

Founded 2024 – Miagao, Pilipinas

Funding

Major Investors

Livingbridge

Team (100+)

No team information available.

Company Description

Problem

Gaming and entertainment publishers often struggle to effectively monetize their content, while advertisers find it challenging to reach and engage gaming audiences in a meaningful way. Traditional advertising methods may not resonate with gamers, leading to missed opportunities for both publishers and brands.

Solution

Venatus provides an AdTech platform designed to connect advertisers with gaming and entertainment audiences through targeted advertising solutions. The platform, called Prosper, offers a range of ad formats, including in-game, around-the-game, and away-from-the-game placements, enabling advertisers to reach gamers across various touchpoints. For publishers, Venatus offers tools to optimize ad revenue through direct sales, header-bidding, video formats, and ad mediation. By focusing on quality ad placements and premium demand, Venatus aims to increase revenue per mille (RPM) for publishers while delivering memorable and engaging experiences for gamers. The platform also provides features such as consent management and adblock recovery to further enhance monetization opportunities.

Features

Direct sales team connecting publishers with premium advertisers for high-value campaigns

Header-bidding technology to maximize ad revenue through real-time auctions

Support for various video ad formats, including in-stream and out-stream video

High-impact ad formats, such as skins and takeovers, for increased brand visibility

Ad mediation to optimize ad serving based on fill rates and RPMs

AdBlock recovery technology to monetize traffic from users with ad blockers

Private marketplace (PMP) capabilities for programmatic deals

Consent management tools to comply with privacy regulations

In-game advertising opportunities within popular games through exclusive partnerships

Audience targeting based on core, casual, and kids gaming segments

Real-time reporting and analytics to track ad performance and optimize campaigns

Target Audience

Venatus serves gaming and entertainment publishers looking to increase ad revenue, as well as advertisers seeking to reach and engage gaming audiences with targeted campaigns.