Velvet is an AI-powered fashion discovery and virtual try-on app that lets users shop by describing their style in natural language instead of using filters. The app creates a photorealistic Digital Double of each user so they can see how garments look on their own body before purchasing. It curates personalized selections from a catalog of over one million products.
Funding
Funding not disclosed
Founders
Product
Problem
Online fashion shopping is often impersonal and inefficient, requiring users to scroll through endless product listings, apply filters, and guess how clothes will look on their actual bodies. This leads to dissatisfaction, high return rates, and a lack of confidence in purchase decisions.
Solution
Velvet provides an AI-driven fashion discovery and virtual try-on platform that transforms shopping into a conversational, personalized experience. Users describe what they want in plain language—such as "something elegant but not too formal"—and the AI curates matching items from a catalog of over one million products. The app also generates a photorealistic Digital Double of each user, allowing them to see how clothes fit and look on their own body rather than on a generic model. The system learns each user's style preferences and size over time, continuously refining its recommendations to stay aligned with their evolving taste.
Target Audience
The primary audience is fashion-conscious consumers who shop online and want a more personalized, visual way to discover clothing that fits their individual style and body type.
Features
- Natural-language style search that interprets conversational queries like "something elegant but not too formal"
- Photorealistic Digital Double technology that renders garments on the user's own body for realistic virtual try-on
- Personalized curation engine that analyzes over one million products and delivers a shortlist of five tailored recommendations
- Adaptive learning algorithms that remember user sizes and style preferences to improve suggestions over time
- Mobile-first interface available as an iOS app with an interactive, conversation-driven shopping experience