Velto is a WhatsApp Business platform that combines broadcast messaging, automated workflows, and CRM data collection in a single tool. It enables businesses to send targeted campaigns, build no-code automations triggered by customer actions, and gather contact information through in-chat surveys. The platform also offers list import from Excel, real-time response tracking, and AI-assisted message creation.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional WhatsApp broadcast lists are limited: they only reach contacts who have already saved the business in their address book, cannot be automated, do not allow contact segmentation, and offer no tracking or measurability. This restricts businesses from running targeted, scalable, and data-driven marketing campaigns on one of the most widely used messaging platforms.
Solution
Velto provides a comprehensive WhatsApp Business platform that combines campaign management, automation, and CRM capabilities in one place. Users can create automated flows that trigger based on customer actions or inaction, such as abandoned cart recovery or follow-up sequences, with steps including message templates, delays, conditions, and CRM data updates. The platform enables businesses to collect structured data directly inside WhatsApp through customizable surveys linked to CRM fields, and to import contact lists from Excel for bulk messaging. Every conversation is tracked and measured, giving businesses visibility into response rates, lead temperature, and follow-up priorities. Velto also includes an AI assistant that knows the business and its past campaigns to help draft messages, and connects multiple WhatsApp Business numbers for different use cases like support, marketing, and sales.
Target Audience
Primary customers are small to medium-sized businesses, professionals, and agencies in Italy that use WhatsApp for sales, marketing, and customer care, including sectors like salons, event agencies, and tax consultancies.
Features
- Visual automation builder with triggers, conditions, delays, and CRM actions for no-code workflow creation
- In-chat survey forms that map responses directly to CRM fields for automatic contact qualification
- Excel contact import with bulk messaging and AI-assisted message drafting based on business context
- Real-time analytics dashboard tracking delivered messages, response rates, new lists, and campaign performance
- Multi-number support for separating customer service, marketing, and sales communications
- CRM features including labels, consent management, and custom field updates within automation flows
- Activity feed showing customer responses, bookings, and unsubscribes for follow-up prioritization