Velocity Logic provides a cloud‑based loyalty platform that consolidates multiple fuel and convenience store rewards into a single system, enabling real‑time, AI‑driven personalization and stackable promotions without POS changes. The platform offers instant enrollment, pay‑with‑points discounts, SKU‑level analytics, and a unified dashboard to help operators increase customer frequency and measure ROI.
Funding
Funding not disclosed
Founders
Product
Problem
Fuel and convenience retailers often manage multiple, fragmented loyalty programs that require point‑of‑sale changes, lack real‑time personalization, and provide limited insight into SKU‑level performance, making it difficult to drive customer retention and measurable ROI.
Solution
Velocity Logic offers a cloud‑based loyalty platform that unifies all loyalty and discount programs into a single, patented system. The Loyalty Cloud enables retailers to launch, modify, and stack rewards across brands, partners, and SKU‑specific promotions without POS integration. Its AI‑driven Target All engine segments shoppers in real time using purchase behavior, delivering personalized offers at the pump, in‑store, or via mobile. Real‑time enrollment converts any payment transaction into an instant loyalty sign‑up, while Pay with Points connects banks and credit unions to provide funded pump discounts. The platform provides centralized analytics, SKU‑level reporting, and a unified dashboard for monitoring program performance and customer lifetime value.
Target Audience
Primary customers are fuel and convenience store operators and chains seeking to consolidate loyalty programs, increase customer frequency, and improve ROI through data‑driven engagement.
Features
- Patented Loyalty Cloud that manages multiple loyalty and discount programs from a single cloud integration
- Real‑time, AI‑powered Target All engine for behavior‑based customer segmentation and personalized offers
- Stackable rewards and SKU‑level analytics enabling precise promotion targeting and performance tracking
- Onsite enrollment that captures non‑loyalty customers at the pump or register and enrolls them instantly
- Pay with Points integration allowing cardholders to redeem bank reward points for fuel discounts, fully funded and frictionless
- Omnichannel delivery of offers via pump, in‑store POS, mobile app, or SMS without requiring POS changes
- Centralized analytics dashboard with real‑time visibility into program effectiveness and transaction data