Velocia is a loyalty platform that utilizes real-time rewards and integrated digital solutions to enhance public transit engagement and increase ridership. By providing personalized incentives and valuable data analytics, Velocia addresses the challenges of low transit usage and rider retention in urban areas.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Public transportation systems often struggle with low ridership and engagement, particularly as commuting patterns evolve and new mobility options emerge. Traditional loyalty programs lack the real-time personalization and integration needed to effectively incentivize riders and retain their loyalty. Transit agencies also need better data analytics to understand rider behavior and optimize service delivery.
Solution
Velocia offers a loyalty and engagement platform designed to increase public transit ridership through real-time rewards and integrated digital solutions. The platform integrates directly into a transit agency's existing mobile app, providing personalized incentives to riders based on their travel patterns and preferences. By leveraging data analytics, Velocia helps transit agencies understand rider behavior, optimize routes, and improve the overall transit experience. The platform's suite of solutions includes rider incentive programs, transit ambassador programs, mobility wallets, survey tools, automated guaranteed ride home programs, and major event solutions.
Target Audience
Velocia's primary customers are public transit agencies and municipalities seeking to increase ridership, improve rider engagement, and optimize their transportation networks.
Features
- Real-time rewards system that incentivizes riders based on their travel behavior.
- Integration with existing transit agency mobile apps for seamless user experience.
- Rider persona segmentation to deliver personalized incentives and targeted messaging.
- Data analytics dashboard providing insights into rider behavior and program performance.
- Survey tools for gathering rider feedback and identifying areas for improvement.
- Mobility wallet functionality for managing transit fares and other transportation expenses.
- Automated Guaranteed Ride Home program to provide peace of mind for commuters.
- Major event solutions to manage transportation demand during large gatherings.