Vela is a rewards platform that turns everyday spending into points, giving bonus points for healthier and more responsible purchases. Users can earn points by snapping receipts or linking their email to automatically capture digital receipts, and then redeem the points for rewards such as meals, events, or travel experiences. The service works with any retailer and emphasizes effortless, automatic point collection.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers often receive fragmented loyalty points that reward only spending volume, not the health or sustainability of their purchases, making it hard to incentivize better buying habits. Additionally, tracking receipts and managing multiple loyalty cards adds friction to everyday shopping.
Solution
Vela is a consumer rewards platform that converts everyday purchases into points, giving higher earnings for healthier and more responsible products. Users can capture transactions by snapping paper receipts, linking their email to automatically import digital receipts, or connecting a bank card for passive tracking. Points accumulate without the need for separate loyalty cards, and can be redeemed for experiences such as meals, events, travel, and wellness services. The system rewards both the frequency of purchases and the quality of choices, encouraging users to opt for better products while enjoying tangible perks. Vela’s mobile app provides a simple dashboard to view points, spin daily bonuses, and redeem vouchers, creating a seamless loop from spending to reward.
Target Audience
Vela targets everyday shoppers—particularly health‑ and sustainability‑focused consumers—who want a simple way to earn rewards for their regular purchases without managing multiple loyalty programs.
Features
- Receipt scanning that works with any retailer, converting paper receipts into points instantly
- Email integration (Gmail & Outlook) that automatically extracts digital receipts for passive point accrual
- Bank card linking for background point collection at partnered merchants, with 2× points on eligible purchases
- Bonus points for healthier and more sustainable product selections, encouraging responsible buying
- Daily spin feature offering extra point opportunities and a gamified experience
- Redemption marketplace offering vouchers for meals, events, travel, wellness, and other lifestyle experiences
- Tiered free and paid (Vela Plus) plans providing higher point multipliers, unlimited tracking, and increased daily redemption limits