Vegemi is a free mobile application that gamifies the consumption of fruits and vegetables for children aged 3-8, using interactive storytelling to illustrate the health benefits of these foods. The app addresses the low intake of recommended daily servings of fruits and vegetables among children by encouraging exploration and enjoyment of healthy eating habits.
Funding
$544.1K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many children do not consume the recommended daily servings of fruits and vegetables, leading to potential health issues and a lack of understanding regarding the benefits of healthy eating. Traditional methods of food education may not effectively engage children or make learning about nutrition fun and accessible.
Solution
Vegemi is a mobile application designed to gamify fruit and vegetable consumption for children, using interactive storytelling to illustrate the health benefits of these foods. The app features Vegemi, a tiny, good stomach bacteria, who embarks on adventures when children "feed" him fruits and vegetables, unlocking superpowers and exploring the human body. By incorporating image recognition, the app allows children to identify real-life produce, connecting their physical experiences with the game. The application rewards children for taking care of Vegemi and identifying vegetables, making healthy eating an engaging and enjoyable experience.
Target Audience
The primary target audience is children aged 3-8 and their families, with a focus on parents and caregivers looking for engaging ways to educate their children about healthy eating habits.
Features
- Interactive storytelling that illustrates the journey of fruits and vegetables in the body
- Image recognition feature to identify real-life fruits and vegetables
- Gamified system where children feed Vegemi fruits and vegetables to unlock superpowers
- Rewards and encouraging effects for taking care of Vegemi and identifying vegetables
- Augmented reality features to make eating fruits and vegetables more engaging