Vega Sports Intelligence
Vega provides sports sponsorship intelligence software that helps commercial teams identify which brands are most likely to sponsor their property, what they might pay, and when to reach out. The platform continuously updates benchmarks, fit scores, and renewal windows from verified sponsorship records, firmographics, audience data, and live web signals, and can generate a branded pitch deck with a defensible valuation grounded in comparable deals.
- Data & Analytics
- Sports Technology
- Sales Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Sports organizations struggle to identify which brands are most likely to sponsor their property, what those brands might pay, and when the optimal outreach window opens. Commercial teams rely on manually rebuilt spreadsheets for benchmarking, miss unsold category lanes that peers monetize, and often learn about expiring sponsor deals only after the brand has re-signed elsewhere.
Solution
Vega provides sports sponsorship intelligence that continuously updates from verified sponsorship records, firmographics, audience data, and live web signals. The platform benchmarks a property against every peer in its league, scores each brand on category fit, buying readiness, and contract timing, and surfaces renewal radar and market signals — such as funding rounds and leadership hires — that indicate a brand is in-market. Users can generate a branded pitch deck with a defensible valuation grounded in comparable deals, exportable with one click.
Target Audience
Primary customers are commercial teams at sports organizations — from franchises like the New England Patriots and Buffalo Bills to clubs and federations — that need operational sponsorship intelligence to prioritize prospects and close deals before competitors.
Features
- Commercial benchmarks computed live across league peers, showing partners, categories, and unsold lanes
- Prospect 360 cockpit displaying fit score, revenue, decision-makers, comparables, and deal history per brand
- Renewal radar placing a clock on every deal in the market, surfaced within the expiry window
- Market signals tracking funding rounds, leadership hires, and expansion moves as buying indicators
- Warm-path network mapping a team's real connections against every prospect
- Automated pitch generation with a valuation grounded in comparables
- Live web signals integrated with firmographics and audience data for continuous prospect scoring