Veevi builds consent-based digital twins of athletes and IP owners, enabling clubs, leagues, and brands to create content at scale while maintaining control over identity usage. The platform generates AI video, audio, and images with C2PA certification for provenance tracking and protection against deepfakes. It also offers Heredity, a digital extension of personal identity that preserves decision-making and knowledge over time.
Funding
Funding not disclosed
Founders
Product
Problem
Sports organizations and brands face increasing pressure to produce large volumes of content, yet athletes' physical availability, busy schedules, and production timelines create bottlenecks. This limits the ability to scale presence across markets and campaigns while maintaining control over how identity is used.
Solution
Veevi provides a platform for creating certified, AI-powered digital twins of athletes and IP owners. These structured, consent-based representations allow clubs, leagues, and brands to generate content at scale across multiple markets and formats simultaneously. The platform enables publishing across any channel with full provenance and rights tracking, while giving athletes control over how their identity is used in every activation. All content is generated with C2PA certification, ensuring provenance tracking and protection against deepfakes or digital misuse. Veevi also offers Heredity, a digital extension of identity that captures how individuals think, decide, and pass knowledge over time through guided sessions and existing materials.
Target Audience
Primary customers are sports organizations, clubs, leagues, and brands seeking scalable content creation with controlled identity usage, as well as families, organizations, and individuals interested in preserving personal identity and knowledge over time.
Features
- Consent-based digital twin creation for athletes and IP owners with structured, certified representations
- AI-powered generation of video, audio, and images for instant content production
- C2PA certification for provenance tracking and protection against deepfakes or digital misuse
- Rights management and control over identity usage in every activation
- Cross-market and multi-format content scaling capabilities
- Heredity platform that builds dynamic models of personal identity, including voice, knowledge, behavior, and decision-making patterns