The startup has developed a real-time monetization platform that transforms social videos and images into interactive, shoppable content. This technology enables creators to seamlessly link products and information, enhancing viewer engagement and driving sales through direct touch interactions.
Funding
$30M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile app publishers struggle to maintain user engagement and monetize content effectively. Traditional methods often disrupt the user experience, leading to decreased retention and lower conversion rates. Existing solutions lack the ability to seamlessly integrate interactive elements directly within media content.
Solution
VEEPIO offers a content optimization tool that enables mobile app publishers to transform static videos and images into interactive, shoppable experiences. Using the VPKIT SDK, publishers can link objects within media to curated content, e-commerce opportunities, and brand partnerships, all without requiring users to leave the app. This technology allows fans to take immediate action at peak moments of interest, driving deeper engagement and providing access to actionable data. The platform puts control of the audience’s journey in the hands of the content publisher, creating opportunities for e-commerce and brand partnership by leveraging peak moments of emotional interest.
Target Audience
The primary target audience includes mobile app publishers, sports teams, sponsors, and athletes looking to enhance fan engagement and create new revenue streams through interactive content.
Features
- VP Kit SDK for iOS and Android mobile app integration
- Interactive object linking within photos and videos
- Direct connection to merchandise and brand storytelling
- Proprietary data analysis for audience curation and targeted messaging
- Real-time engagement tracking and analytics
- E-commerce integration for direct sales within the app
- Patent US 11,432,046 B1: “Interactive, Personalized Objects in Content Creator’s Media with e-Commerce link associated therewith”