Vectaury is a mobile adtech platform that provides a suite of tools for optimizing digital marketing campaigns in retail environments, including geoplanning and real-time campaign management. The platform enhances return on ad spend (ROAS) by enabling precise targeting and performance tracking across multiple local advertising channels.
Funding
Funding not disclosed
Founders
Product
Problem
Retail chains and distributed brands struggle to optimize digital marketing campaigns across numerous local advertising channels, leading to inefficiencies in ad spend and difficulty in accurately targeting potential customers within specific geographic areas. Traditional methods lack the granularity needed to tailor campaigns to individual store locations and measure the true impact of digital efforts on in-store traffic and sales.
Solution
Widely offers a technology suite designed to optimize digital advertising campaigns for retail networks and distributed brands, enhancing return on ad spend (ROAS) through precise targeting and performance tracking. The platform enables users to define custom geo-planning strategies, identifying optimal communication zones for each point of sale based on customer origins and digital potential. Its local campaign manager facilitates real-time creation, monitoring, and optimization of multi-local campaigns across various channels, while the local campaign order tool empowers store managers to easily order pre-designed advertising kits. A centralized dashboard provides unified access to performance data, offering a granular view of multi-channel media performance at the store level.
Target Audience
The primary audience includes retail chains and distributed brands seeking to improve the performance and efficiency of their local digital marketing campaigns.
Features
- Local Media Planner: Defines intelligent territories for each point of sale, identifying customer origins and digital potential using geo-marketing rules like isochronicity.
- Local Campaign Manager: A proprietary tool for creating, tracking, and optimizing multi-local digital campaigns in real-time across platforms like Meta, Google, and RTB.
- Local Campaign Order: An automated solution enabling store managers to order pre-established communication kits for specific commercial operations.
- Centralized Dashboard: Provides a unified view of campaign performance across all channels, offering store-level granularity and eliminating the need for manual report compilation.