Vayada connects travel properties directly with content creators to facilitate partnerships and drive direct bookings. The platform streamlines the process for hotels to convert influencer reach into reservations, reducing reliance on Online Travel Agencies (OTAs). Creators use the service to secure professional collaborations with curated, high-quality hotels globally in exchange for their travel influence.
Funding
Funding not disclosed
Founders
Product
Problem
Hotels and vacation‑rental owners depend heavily on online travel agencies (OTAs) and manual influencer outreach, which drives up commission costs and consumes staff time while limiting direct booking growth. Influencers, meanwhile, lack a centralized way to discover vetted hospitality partners and negotiate professional collaborations, leading to inefficient outreach and missed partnership opportunities.
Solution
Vayada provides a B2B marketplace that directly links hospitality properties with travel content creators. The platform curates a vetted pool of influencers, matches them to hotels based on audience demographics and campaign goals, and facilitates contract creation and performance tracking within a single dashboard. By routing bookings through the Vayada system, hotels capture revenue that would otherwise go to OTAs and benefit from influencer‑driven traffic without the overhead of individual outreach. Creators receive a streamlined workflow to propose, accept, and manage collaborations, turning social reach into measurable partnership revenue. Integrated analytics surface booking uplift, engagement metrics, and ROI, enabling both parties to optimize future campaigns.
Target Audience
The primary customers are independent hotels, boutique resorts, and villa owners seeking to increase direct bookings, as well as travel influencers and content creators looking for vetted hospitality partnership opportunities.
Features
- Curated creator marketplace with searchable filters for audience size, geography, content style, and past performance data
- Automated matching engine that recommends optimal hotel‑creator pairings based on campaign objectives and target demographics
- End‑to‑end partnership workflow: proposal generation, digital contract signing, and milestone‑based payment processing
- Direct‑booking integration that routes influencer‑driven reservations through the hotel’s property management system, bypassing OTA commissions
- Real‑time campaign dashboard showing bookings, revenue attribution, engagement KPIs, and conversion analytics
- API and web‑hook support for seamless sync with existing PMS, channel managers, and CRM platforms
- Role‑based access controls and GDPR‑compliant data handling for secure collaboration between hotels and creators