The startup develops mobile marketing software that utilizes sound wave technology to deliver digital content directly to smartphones. This approach enables brands and broadcasters to engage their audiences through interactive trans-media marketing campaigns, enhancing audience participation and response rates.
Funding
$560K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ADFounders
Product
Problem
Traditional mobile marketing methods often struggle to achieve high engagement rates and rely on intrusive techniques like push notifications or SMS, which can be easily ignored or lead to user fatigue. Delivering targeted content to specific users in real-time, especially in environments with limited network connectivity, remains a challenge.
Solution
The startup offers a mobile marketing platform that uses ultrasonic sound waves to transmit digital content directly to smartphones. This technology enables brands and broadcasters to deliver targeted messages and interactive experiences to audiences in a non-intrusive manner. By embedding inaudible sound triggers into audio or video content, the platform can initiate specific actions on nearby devices, such as displaying relevant information, launching a website, or triggering a mobile app. This approach allows for contextual and personalized engagement, enhancing audience participation and response rates without requiring internet connectivity.
Target Audience
The primary target audience includes brands, broadcasters, advertisers, and event organizers seeking innovative ways to engage their audiences through interactive and contextual mobile marketing campaigns.
Features
- Ultrasonic sound wave technology for data transmission to mobile devices
- Real-time content delivery triggered by inaudible audio cues
- Compatibility with various audio and video formats
- Customizable actions and responses on receiving devices
- Audience analytics and reporting on engagement metrics
- SDK for integration into existing mobile applications