Vault is a subscription platform that lets musicians and creators publish exclusive content—such as tracks, demos, tickets, merch, and behind‑the‑scenes moments—directly to fans through “drops.” Artists set minimum prices, retain all revenue, and own the fan data, while fans can pay more to support them. The service also provides direct SMS/email messaging and analytics, enabling creators to build and monetize a fanbase without reliance on social‑media algorithms.
Funding
Funding not disclosed
Founders
Product
Problem
Independent musicians and creators often depend on social platforms that control distribution, apply opaque algorithms, and retain fan data, making it difficult to monetize exclusive content and maintain direct relationships with their audience. This reliance limits revenue potential and hampers targeted fan engagement.
Solution
Vault offers a SaaS platform that lets artists publish “drops” of music, demos, tickets, merch, and behind‑the‑scenes media in a single, branded space. Creators set a minimum price, collect payments directly, and retain full ownership of fan contact information. Integrated SMS and email messaging bypass social feeds, delivering messages with high open rates and enabling real‑time fan outreach. An analytics dashboard aggregates email, phone, and purchase data, giving artists actionable insights without platform lock‑in. Optional subscription tiers let creators generate recurring revenue while fans enjoy curated, ad‑free experiences. All interactions are secured and compliant, supporting seamless integration with existing CRM or e‑commerce tools.
Target Audience
The primary customers are independent musicians, DJs, producers, and other digital creators who seek to monetize exclusive content and maintain direct, data‑driven relationships with their fan base.
Features
- “Drops” module for uploading and pricing audio, video, merchandise, and event tickets, with instant paywall activation
- Direct SMS and email messaging engine delivering 98% open‑rate notifications, powered by carrier‑grade delivery APIs
- Fan‑data ownership layer that stores email addresses, phone numbers, and purchase history in a GDPR‑compliant cloud database
- Real‑time analytics suite providing cohort segmentation, revenue tracking, and engagement metrics via a web dashboard
- Subscription management tools enabling tiered access, recurring billing, and automated renewal handling
- API and webhook support for integration with external CRM, ticketing, and merch fulfillment systems
- Secure payment processing with PCI‑DSS compliance and configurable transaction‑fee structures