Varinode offers an API that integrates a unified checkout solution into publisher platforms, allowing users to purchase from multiple retailers in a single transaction. This streamlines the buying process by enabling a single input of shipping and billing information, reducing cart abandonment and increasing conversion rates.
Funding
Funding not disclosed
Founders
Product
Problem
Content publishers face significant user drop-off and lost revenue due to complex, multi-step checkout processes that require users to re-enter shipping and billing information for each retailer. This friction in the purchasing journey hinders user retention and limits transaction volume.
Solution
Varinode provides an API that integrates a unified checkout solution directly into content publisher platforms, enabling users to complete purchases from multiple retailers with a single transaction. The platform consolidates selected items from various online stores into a consolidated onsite shopping cart. Users input their shipping and billing details once, streamlining the purchase flow and reducing cart abandonment. This approach enhances the user experience by simplifying the discovery shopping journey, thereby increasing user retention and overall transaction volume for publishers.
Target Audience
The primary customers are content publishers and e-commerce platforms seeking to optimize their user checkout experience and increase conversion rates.
Features
- Unified checkout API for consolidating purchases from multiple retailers.
- Single-input functionality for shipping and billing information across different merchants.
- Onsite shopping cart aggregation of items from various online stores.
- PCI-compliant data handling for secure transaction processing.
- API integration designed to minimize user drop-off and maximize conversion rates.