V&Me provides parents with chef-cooked, fresh baby and toddler meals delivered daily, eliminating the need for meal planning and preparation. The service offers a rotating, seasonal menu tailored to a child's specific weaning stage, ensuring variety and proper texture development. This subscription model reduces parental stress by supplying ready-to-eat nutrition without using frozen ingredients.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Parents often struggle to find the time and energy to consistently prepare fresh, nutritious meals for their babies and toddlers, especially given the demands of daily life. Supermarket options often lack freshness and may contain additives, while parents may lack the time to research, plan, and cook meals from scratch.
Solution
V&Me provides a fresh, ready-to-eat meal delivery service for babies and toddlers, offering a convenient alternative to home cooking and processed foods. Meals are cooked daily from scratch using seasonal ingredients and delivered chilled to customers' doors. The service offers meals designed by pediatric dietitians to ensure optimal nutrition and exposure to a variety of flavors. V&Me aims to relieve the stress of meal planning and preparation, providing parents with a guilt-free way to ensure their children receive nutritious, homemade-quality food. The service also caters to various dietary needs, including dairy-free and egg-free options.
Target Audience
The primary target audience is parents of babies and toddlers aged 7 months to 3 years who live in London and seek a convenient, healthy, and fresh meal solution for their children.
Features
- Daily deliveries of fresh, not frozen, meals prepared in a professional kitchen
- Menus designed by pediatric dietitians to ensure balanced nutrition
- Meals suitable for babies and toddlers aged 7 months to 3 years
- Three meal options per day: lunch, dinner, and an on-the-go snack
- Customizable textures for babies, including smooth, lumpy, and bite-sized
- Options for various dietary requirements, including no dairy, no egg, halal, pescatarian, vegetarian, and no beef/lamb
- No added salt, sugar, additives, or preservatives
- Eco-friendly, compostable, and recyclable containers
- Sugarless smash cakes available for birthdays and special occasions