Vaib is a mobile app that connects consumers with nearby businesses verified for their commitment to sustainability and ethical values. The platform lets users discover vetted shops, earn points for conscious purchasing, and redeem rewards like discounts, cashback, donations, or tree planting. Businesses gain access to an audience seeking transparent, value-aligned consumption through expert-verified sustainability criteria.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers who want to shop sustainably often struggle to identify which local businesses genuinely align with their values, lacking transparency and facing time-consuming research to verify ethical practices. This uncertainty discourages conscious consumption and makes it difficult to support stores that truly make a positive environmental and social impact.
Solution
Vaib provides a mobile app that connects consumers with nearby businesses verified for their commitment to real values, making conscious consumption easy and transparent. The app features expert-verified sustainability criteria across seven impact areas, including health and well-being, animal welfare, proximity, fair work, diversity and inclusion, zero waste, and environment. Users only see vetted businesses in their app feed, eliminating the need for individual research. The platform incentivizes ethical purchasing through a points-based reward system that allows users to convert accumulated points into discounts, cashback, donations to NGOs, or tree planting initiatives.
Target Audience
The primary audience is conscious consumers seeking to align their spending with their values, as well as local businesses committed to sustainability that want to reach this growing eco-aware customer base.
Features
- Expert-verified sustainability filters across seven value categories replacing generic search filters
- Points-based loyalty program offering discounts, cashback, and donation options as purchase rewards
- Proximity-based discovery of vetted businesses within the user's local area
- Dedicated business dashboard for merchants to register and showcase their sustainability commitments
- Cross-sector partnerships with organizations already generating social and environmental impact
- Mobile-first design enabling on-the-go discovery and reward redemption