Uway is a psychometric-powered career navigation platform that maps users' "iDNA"—a six-layer identity fingerprint—to personalized career pathways and opportunities. The platform combines psychometric assessments, real labor market intelligence, and human expert guidance to help individuals make informed career decisions. Users can start with a free iDNA profile and upgrade for personalized pathways, unlimited AI guidance, and human expert sessions.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional career guidance tools rely on one-size-fits-all assessments that reduce individuals to simple labels, failing to capture the full complexity of their identity. This leads to insufficient self-knowledge, causing many intelligent people to end up in roles that don't fit—resulting in years of drift, multiple job changes, and widespread career regret.
Solution
Uway provides a psychometric-powered career navigation platform that maps each user's "iDNA"—a six-layer psychometric fingerprint capturing what makes them uniquely themselves. The platform uses this identity map to chart personalized career pathways, opportunities, and directions where the individual is most likely to thrive. Uway combines three pillars: iDNA for identity mapping, Pathways for career matching based on real labor market intelligence, and Guide for human expertise and AI insight working together. Users receive an Identity Blueprint and can access both AI-driven guidance and human expert sessions to help them act on their insights.
Target Audience
Primary users are individuals at career decision points—students, graduates, and professionals considering career changes—who need deeper self-understanding to make informed career choices. The platform also serves parents seeking guidance for their children's career development.
Features
- Six-layer iDNA psychometric assessment that captures identity depth beyond simple personality labels
- Labour market intelligence integration that matches personal identity to real career opportunities
- AI Guide with limited free access and unlimited capabilities in paid tier
- Personalized Pathways feature that charts specific career routes based on iDNA results
- Human expert sessions included in the Full Experience plan
- Free forever tier with full iDNA profile and all psychometric assessments