Utry.me is an online platform that allows consumers to select and order samples from a diverse range of fast-moving consumer goods (FMCG) without visible pricing, facilitating product exploration. By eliminating upfront costs and enabling users to try new products, Utry.me addresses the challenge of repetitive purchasing habits in grocery shopping.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often stick to familiar grocery products, missing out on discovering new fast-moving consumer goods (FMCG) due to the risk of disliking unfamiliar items and the cost associated with trying them. This leads to repetitive purchasing habits and limits exposure to the wide variety of products available on the market.
Solution
Utry.me is an online sampling platform that allows users to select and order a curated box of FMCG samples from various brands. Users can explore a diverse range of products across categories like food, beverages, beauty, and household goods without the upfront cost of purchasing full-sized items. By paying a flat service and shipping fee, consumers receive a selection of samples delivered to their doorstep, enabling them to discover new products and make more informed purchasing decisions in the future. The platform also offers pre-made themed boxes for users seeking curated selections.
Target Audience
Utry.me targets consumers interested in discovering new FMCG products, particularly those who enjoy trying samples before committing to full-size purchases, as well as brands looking to introduce their products to a wider audience.
Features
- Wide selection of FMCG samples across various categories, including food, beverages, beauty, and household goods
- Free product selection, allowing users to customize their sample box
- Flat service and shipping fee per box, regardless of the included samples
- No subscription required, offering a one-time sampling experience
- Pre-made themed boxes for curated product selections
- High total product value per box compared to the service fee
- Option to discover new and innovative products from both established and emerging brands