Utonomy provides businesses with access to consented, first-person user data through independent EU infrastructure and user-controlled Upods. This model ensures privacy by design, allowing for high-quality insights without reliance on cookies or tracking mechanisms. Companies gain richer, validated personalization data while respecting user autonomy and avoiding Big Tech lock-in.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses increasingly rely on cookies and third‑party tracking to collect user data, but a growing share of visitors reject cookies, leading to incomplete insights, weaker personalization, and lost revenue. This reliance also creates privacy risks and dependence on large platform providers. Companies therefore lack a compliant, user‑centric way to obtain high‑quality, consented data at scale.
Solution
Utonomy offers a privacy‑by‑design data platform that lets users store their personal information in a self‑controlled Upod, an EU‑hosted online datastore. Users grant explicit, session‑based consent for each data request, enabling businesses to access validated first‑person data without cookies, accounts, or tracking scripts. The Upod model ensures that data remains owned by the individual, never sold or harvested, while providing anonymized, non‑identifying signals for personalization. Integration requires only a lightweight code snippet and an API key, allowing rapid onboarding across websites, e‑commerce stores, and AI agents. Over time, as users connect their Upods to multiple services, businesses gain richer, cross‑channel insights while maintaining full regulatory compliance.
Target Audience
The primary customers are digital merchants, online publishers, and AI‑driven service providers that need consented user data to enhance personalization, conversion, and contextual AI interactions while remaining privacy‑compliant.
Features
- User‑controlled Upod datastore hosted on independent EU infrastructure, ensuring data sovereignty and GDPR compliance
- Explicit, session‑based consent workflow that delivers only the data points the user authorizes
- Cookie‑free, account‑free data collection via a minimal JavaScript snippet and API key for instant integration
- Anonymized, non‑identifying data streams that support personalization without exposing personal identifiers
- Real‑time API access to validated first‑person data for e‑commerce conversion optimization, return reduction, and AI contextualization
- Cross‑sector compatibility allowing publishers, retailers, and AI service providers to share a common consented data layer