Utiq provides an Authentic Consent Service powered by telecommunication data to facilitate responsible digital marketing. This service gives consumers granular control over their privacy while enabling brands and publishers to securely address consented audiences at scale. The platform utilizes a unique, encrypted first-party identifier that ensures compliance with strict privacy standards without relying on third-party cookies.
Funding
Funding not disclosed
Founders
Product
Problem
The digital advertising ecosystem faces challenges in balancing personalized marketing with increasing consumer privacy concerns and stringent data protection regulations. Brands and publishers struggle to accurately target consented audiences without relying on third-party cookies or compromising user data. This creates a need for transparent and privacy-focused solutions that build trust and ensure regulatory compliance.
Solution
Utiq offers a Telco-powered Authentic Consent Service that enables consumers to manage their online data and privacy through a centralized platform called Consenthub. This service provides a unique, Telco-powered first-party identifier that allows brands and publishers to address consented audiences at scale in a secure and encrypted manner. Utiq's solution ensures compliance with data protection regulations by giving users control over their data permissions and offering an easy way to withdraw consent. The encrypted "consentpass" allows websites to recognize visitors without accessing their identities, enhancing privacy through separate consentpasses. By connecting rather than collecting data, Utiq facilitates frictionless consent-enabled signals, promoting responsible digital marketing that respects user privacy.
Target Audience
Utiq's primary customers include brands, agencies, and publishers seeking to improve addressability and deliver personalized digital marketing experiences while respecting user privacy and complying with data protection regulations.
Features
- Telco-powered first-party identifier linked to verified human users
- Consenthub: a user-friendly dashboard for managing Utiq consent preferences and withdrawing consent with a single click
- Consentpass: an encrypted identifier that allows websites to recognize visitors without accessing personal data
- Real-time consent management, allowing users to activate or deactivate the service
- Compliant with data protection regulations, including GDPR
- Data minimization and decentralization approach
- Does not track, profile, or sell user data