Provides a mobile app that digitizes loyalty programs, allowing businesses to replace physical cards with customizable QR code-based systems. It increases customer retention and acquisition by offering rewards like points, discounts, and gift cards, while providing analytics and multi-location support to optimize engagement and sales.
Funding
$80K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many small businesses rely on physical loyalty cards, which are easily lost, cumbersome for customers to manage, and provide limited data for businesses to track customer engagement. Existing digital loyalty solutions often lack customization options and the ability to integrate across multiple locations.
Solution
UtilPoints offers a mobile application that digitizes loyalty programs, replacing traditional physical cards with a customizable, QR code-based system. The platform enables businesses to create tailored reward programs featuring points, discounts, and gift cards to enhance customer retention and acquisition. UtilPoints provides tools for businesses to track customer engagement, manage multiple locations, and send targeted promotions via push notifications. The app supports various reward types, referral programs, and collaborative employee access for streamlined loyalty management.
Target Audience
The primary target audience includes small to medium-sized businesses across various sectors looking to enhance customer loyalty and engagement through a digital rewards program.
Features
- Customizable QR code-based loyalty cards
- Multiple reward types: points, discounts, and gift cards
- Referral program functionality with unique referral links and QR codes
- Employee access with QR code scanning for reward validation
- Push notifications for promotions and updates
- Customer analytics dashboard with engagement metrics
- Multi-location support for businesses with multiple branches
- Integration with printed marketing materials via QR codes
- Option to offer "Plus Points" redeemable for experiences and gift cards