Us Interactive Media offers an audience‑first ID graph that aggregates 275 million IDs and 128 million households with TransUnion data to create granular consumer segments. Its platform combines media‑mix budgeting, AI‑driven targeting, and lift analysis to optimize cross‑channel campaigns, while also providing bespoke trade zones for location‑based precision targeting using mobile and OTT data.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers struggle to reach the right consumers across fragmented media channels because they lack a unified, ID‑based view of audiences and tools to allocate budgets efficiently while measuring true lift.
Solution
UsInteractiveMedia offers an audience‑first ID graph that consolidates 275 million consumer IDs and 128 million households, enriched with TransUnion data to create detailed consumer segments. The platform provides AI‑driven media mix budgeting that translates audience insights into channel‑specific spend recommendations. It includes targeting and optimization capabilities that run lift analysis and automate end‑to‑end campaign adjustments. Additionally, the solution delivers bespoke trade zones for precise location‑based targeting using mobile and OTT data, enabling advertisers to map competition and execute hyper‑local media buys.
Target Audience
Primary customers are media agencies, brand marketers, and performance advertisers seeking data‑driven audience segmentation and cross‑channel media planning tools.
Features
- Unified ID graph linking 275 M consumer IDs to 128 M households with TransUnion demographic and credit insights
- AI‑powered media mix budgeting that recommends optimal channel allocations based on audience potential
- Automated campaign optimization loop with lift analysis to quantify incremental sales impact
- Real‑time targeting engine that applies audience segments across digital, mobile, and OTT inventory
- Bespoke trade zones that combine mobile and OTT location data for competitive mapping and hyper‑local media planning
- Exportable audience and performance reports for integration with existing ad tech stacks