Tappr provides a scalable platform for creating and managing Digital Product Passports using NFC and QR code technology, enabling brands to deliver real-time product information directly to consumers. This solution enhances product traceability and compliance with EU regulations while improving customer engagement through personalized content and sustainable practices.
Funding
Funding not disclosed
Founders
Product
Problem
Many brands struggle to provide consumers with comprehensive, real-time product information, hindering traceability and compliance with emerging regulations. Traditional methods lack the scalability to manage and deliver dynamic product data directly to consumers, limiting engagement and transparency.
Solution
Tappr offers a platform for creating and managing Digital Product Passports (DPPs) using QR codes and NFC technology, enabling brands to deliver product information directly to consumers. The platform allows brands to create customizable digital experiences, integrate with existing Product Information Management (PIM) systems, and generate unique QR labels. By providing a direct communication channel, Tappr enhances product traceability, ensures compliance with EU regulations, and improves customer engagement through personalized content and sustainable practices.
Target Audience
Tappr primarily targets brands in industries such as apparel, footwear, sports gear, bikes, and bags that need to comply with DPP regulations, enhance product transparency, and improve customer engagement.
Features
- Drag-and-drop passport builder for creating customizable digital product experiences
- Integration with existing PIM systems for populating product details at scale
- Generation of unique QR labels for physical products
- Real-time access to product information via QR code or NFC scan
- Support for detailed care instructions, user guides, and how-to videos
- Capabilities for adding branded content, personalized upsells, and exclusive offers
- Features for providing product traceability and on-demand authentication
- Compliance with EU Digital Product Passport (DPP) regulations and other sustainability regulations like AGEC and GSA
- Support for circular economy initiatives, including sharing verifiable product data, facilitating repair, resale, rental, and recycle services
- GS1 Digital Link compatibility