Tailor
Tailor is a CRM platform for Brazilian fashion wholesalers that connects directly to a company's ERP and sales team's WhatsApp accounts to automate sales follow-up and repurchase cycles. The system uses RFV analysis to generate automatic follow-up tasks, sends campaigns through Meta's Official WhatsApp API using each salesperson's own number, and provides stock turnover reports that classify products into four performance categories.
- Sales Technology
- Fashion Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Fashion wholesalers struggle to maintain proactive client contact because salespeople lack processes to track hundreds of customers, resulting in missed follow-ups and lost revenue. 44% of salespeople give up after the first follow-up contact, and 21% of customers abandon brands specifically due to lack of attention, while an average of 30% of apparel inventory sits idle or with lower-than-expected turnover.
Solution
Tailor is a CRM system that connects directly to a company's ERP and sales team's WhatsApp accounts to automate the entire sales follow-up cycle. The platform syncs customer data, order history, and product information from the ERP, then uses RFV (recency, frequency, value) analysis to automatically generate follow-up tasks when customers go inactive or reach repurchase windows. Campaigns are sent through Meta's Official WhatsApp API using each salesperson's own number, ensuring deliverability while keeping conversations with familiar contacts. When a customer responds, the automation pauses and the salesperson takes over. The system also provides a stock turnover report that classifies products into Fast Sale, Good Turnover, Slow Turnover, or Parado (stopped) categories based on sales performance in 30, 60, and 90-day windows, enabling data-driven decisions on replenishment, promotions, and liquidation.
Target Audience
Primary customers are Brazilian fashion wholesale companies (confecções) in segments such as lingerie, swimwear, fitness, jeans, and accessories that sell through WhatsApp and need to structure sales follow-up, repurchase automation, and stock management for their sales teams.
Features
- Automatic task generation based on time since last purchase with configurable rules (e.g., wholesale 45 days, wholesale 90 days, retail 60 days) running daily at 08:15
- WhatsApp integration via Meta's Official API using each salesperson's individual number, with approved templates and no blocking risk
- RFV-based customer segmentation that automatically identifies inactive clients, those who stopped buying new launches, and those in repurchase windows
- Salesperson ranking dashboard showing completed tasks, unique contacts, average ticket, clients with sales, and sales within 14 days of contact
- Stock turnover report classifying products into four categories (Fast Sale, Bom Giro, Giro Lento, Parado) with metrics on sales in 30/60/90 days, inventory levels, and filtering by launch period, store, or category
- Task management panel with filters by period, status, result (with or without sales), responsible person, and search, plus manual and recurring task creation with frequency options