Steer is a creator‑marketing platform that links influencer activity directly to revenue, providing closed‑loop attribution for sales generated through posts, promo codes, links, and UTMs. It offers native, real‑time integrations with POS systems such as Boulevard, Mariana Tek, and Zenoti, plus Shopify and BASK, and includes a CRM of 2,000+ vetted creators across beauty, fitness, wellness and travel, enabling brands to run campaigns, manage contracts, and automate payouts from a single dashboard.
Funding
Funding not disclosed
Founders
Product
Problem
Brands that run creator marketing struggle to connect influencer activity with actual sales, often relying on clicks or promo codes without clear attribution. This makes it difficult to measure ROI, manage campaigns efficiently, and justify spend on creator partnerships.
Solution
Steer provides a creator‑marketing platform that links influencer posts directly to revenue by integrating natively with point‑of‑sale systems such as Boulevard, Mariana Tek, and Zenoti, as well as with BASK and Shopify. Promo codes, affiliate links, and order data are synchronized in real time, delivering closed‑loop attribution for every creator‑driven sale. The platform also offers a curated network of over 2,000 vetted creators, advanced discovery filters, and built‑in CRM tools to manage outreach, contracts, and payouts. Automated messaging, social listening, and story‑insight capture streamline campaign execution, while creator‑powered ads enable brands to amplify content and track ad spend alongside organic influence.
Target Audience
Steer is aimed at service‑oriented brands in beauty, fitness, spa, and wellness sectors that run creator campaigns and need accurate sales attribution, as well as marketing teams seeking a unified CRM and analytics solution for influencer partnerships.
Features
- Deep native integrations with Boulevard, Mariana Tek, Zenoti, BASK, and Shopify that auto‑sync promo codes, affiliate links, and orders without engineering effort
- Real‑time closed‑loop attribution linking each sale, booking, or subscription back to the specific creator
- Access to a curated network of 2,000+ vetted creators across beauty, fitness, wellness, and travel, searchable by niche, audience size, geography, and engagement
- End‑to‑end campaign management including customizable affiliate, gifting, flat‑rate, and hybrid models, plus bulk outreach, reminders, and organized inboxes
- Social listening and automatic story‑insight capture on Instagram and TikTok to identify organic mentions and convert them into paid partnerships
- Creator‑powered ad amplification with allowlisted Meta ads and full spend attribution
- Integrated contract, retainer, and one‑click payout tools for streamlined creator compensation