UserWise provides a flexible liveops platform that enables game studios to manage player engagement through personalized content, event scheduling, and A/B testing. This technology addresses the challenge of enhancing player retention and optimizing game operations by streamlining the creation and deployment of targeted campaigns across any gaming platform.
Funding
Funding not disclosed
Founders
Product
Problem
Game studios struggle to efficiently manage player engagement and optimize game operations, often relying on cumbersome spreadsheets and manual processes. Creating personalized content, scheduling events, and A/B testing campaigns across various gaming platforms can be time-consuming and require significant developer involvement. This complexity hinders efforts to enhance player retention and maximize revenue.
Solution
UserWise offers a liveops platform designed to streamline player engagement and game management. The platform provides tools for personalized content delivery, event scheduling, and A/B testing, enabling studios to create targeted campaigns without extensive coding. By centralizing liveops activities, UserWise helps studios improve player retention, optimize game performance, and accelerate release cycles. The platform's framework-based approach allows for customization and integration with any game, regardless of platform.
Target Audience
UserWise primarily targets game studios, particularly those focused on mobile games, seeking to improve player engagement, optimize game operations, and increase revenue through streamlined liveops management.
Features
- Centralized calendar for planning and scheduling liveops campaigns
- Player segmentation based on shared traits for hyper-personalized experiences
- Frameworks for building customizable events, messages, and offers
- A/B testing environments to validate configurations and prevent errors
- Bug reporting and assignment tools for efficient issue resolution
- Developer-friendly APIs and documentation for quick integration
- Self-hosting option for maintaining data security and control
- Compatibility across all gaming platforms