UserEvidence is a customer evidence platform that automates the collection and curation of customer feedback, transforming it into quantifiable success stories and proof points. This technology addresses the challenge of generating credible marketing content at scale, enabling sales and marketing teams to efficiently access and utilize customer testimonials and statistical evidence.
Funding
$13.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B software companies struggle to efficiently collect, manage, and leverage customer feedback to create compelling marketing and sales content. Traditional methods of generating customer stories are time-consuming, resource-intensive, and often fail to provide quantifiable evidence of product value. This makes it difficult for sales and marketing teams to access and utilize credible customer proof at scale.
Solution
UserEvidence provides a customer evidence platform that automates the collection, curation, and distribution of customer feedback, transforming it into quantifiable success stories and proof points. The platform enables users to design and distribute surveys to collect feedback throughout the customer journey, and then automatically filter and organize the responses. This allows sales and marketing teams to quickly find specific proof points, such as customer quotes, ROI data, and competitive differentiators. UserEvidence also provides tools to instantly turn customer stories into branded marketing content, including testimonials, microsites, and exportable file formats.
Target Audience
UserEvidence is designed for B2B software, product, and hardware companies, particularly those with expensive products in competitive markets and at least 500 end-users.
Features
- Expert-guided survey design and distribution via in-app, email, or hyperlink
- Aggregation of customer reviews from G2 and other third-party sources
- Advanced filtering to identify specific proof points by industry, geography, size, and use case
- Self-serve library of customer evidence with quantifiable product stats and ROI data
- Integration with sales enablement tools like Seismic, Salesforce, and Highspot
- Automated generation of branded testimonials, microsites, and other marketing content
- Competitive evidence collection to highlight differentiators and customer switch reasons
- Statistical validation of product claims related to ROI, cost savings, and productivity gains