Usercentrics provides automated consent management platforms (CMP) for web, mobile apps, and CTV to ensure compliance with global data privacy regulations. Their solutions streamline adherence to frameworks like GDPR and CCPA while enabling businesses to optimize consented data for marketing performance. The platform helps transform privacy compliance into a competitive advantage by building user trust and maximizing first-party data utilization.
Funding
$24.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
GFounders
Product
Problem
Businesses face increasing complexity in complying with global data privacy regulations like GDPR and CCPA, requiring robust consent management to avoid legal repercussions and maintain user trust. Inefficient consent management can lead to low user consent rates, hindering marketing efforts and revenue generation.
Solution
Usercentrics offers a comprehensive consent management platform (CMP) that enables businesses to achieve compliance with global data privacy regulations while optimizing user consent rates. The platform provides customizable consent banners and integrates seamlessly with marketing tools like Google Tag Manager, allowing companies to protect user data and enhance marketing performance across multiple domains, websites, and apps. Usercentrics supports various CMP solutions, including Web CMP, Cookiebot CMP, App CMP, and CTV CMP, catering to different business needs and platforms. The platform also offers a Preference Management Platform (PMP) to centralize user consent and preference choices, enabling optimized retargeting and personalization campaigns.
Target Audience
Usercentrics primarily targets mid-sized to enterprise-level companies across various industries, including media & publishing, retail & ecommerce, banking & finance & insurance, healthcare & pharmaceuticals, and gaming, that need to manage user consent and comply with global data privacy regulations.
Features
- Customizable consent banners for a seamless user and brand experience
- Scalable compliance based on geolocation to adhere to regional regulations
- Detailed analytics to track and improve consent rates and marketing performance
- Integration with Google Consent Mode for direct configuration from Google Ads, Google Analytics, and Google Tag Manager UI
- Patented website scanning technology for automated website consent management
- Support for major data privacy laws such as GDPR, CCPA, and POPIA
- Cross-device consent sharing for a smooth user experience across different platforms
- Preference Management Platform (PMP) to optimize retargeting and personalization campaigns