Pepper is an eCommerce platform designed for food distributors and manufacturers, providing tools for order management, catalog enrichment, and payment processing to enhance customer experience and streamline operations. By integrating marketing and sales enablement features, Pepper helps independent distributors increase order sizes and improve revenue predictability.
Funding
$49M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

IGFounders
Product
Problem
Independent food distributors and manufacturers face challenges in managing orders, enriching product catalogs, and processing payments efficiently, which can hinder customer experience and limit revenue growth. Traditional methods often lack integrated marketing and sales tools, making it difficult to increase order sizes and improve revenue predictability.
Solution
Pepper provides an eCommerce platform tailored for food distributors and manufacturers, offering tools to streamline order management, enhance catalog data, and simplify payment processing. The platform enables seamless ordering, payment, and support processes, improving customer experience at every step. By integrating marketing and sales enablement features, Pepper helps distributors boost basket size and strengthen customer relationships. AI-assisted ordering turns text and calls into orders, and native digital ad placement within the platform's operator view creates measurable marketing impact.
Target Audience
Pepper primarily serves independent food distributors and manufacturers looking to enhance their eCommerce capabilities, streamline operations, and improve customer engagement.
Features
- Comprehensive eCommerce platform for creating order guides, fulfilling orders, and tracking deliveries
- AI-assisted ordering to convert text and calls into orders automatically
- Enriched catalog data with a large foodservice library
- Integrated promotional tools for creating impactful marketing campaigns
- Sales enablement features to improve distributor sales reps' workflow and increase order sizes
- Standalone payments infrastructure for in-app and web payments, invoice management, and automatic payments
- Custom integration into any ERP system with dedicated support
- Analytics dashboard for customer management, catalog management, and sales performance tracking