Merlin is a research automation platform that integrates with users' calendars to deliver real-time, contextual insights about prospects before sales meetings. This technology reduces preparation time by up to eight hours per week, enabling sales professionals to focus on building relationships and closing deals.
Funding
Funding not disclosed
Founders
Product
Problem
Sales professionals often spend excessive time researching prospects before meetings, diverting focus from relationship building and deal closing. This time-consuming process can reduce productivity and hinder effective meeting preparation.
Solution
Merlin is a research automation platform that integrates with user calendars to provide real-time, contextual insights about prospects prior to sales meetings. By automatically gathering and preparing relevant information, Merlin reduces pre-meeting preparation time, allowing sales professionals to concentrate on building relationships and closing deals. The platform tracks scheduled meetings, researches each prospect, and delivers research briefs directly to the user's inbox. Users can tailor the information they receive based on their role and preferences.
Target Audience
Merlin is designed for account executives, sales development representatives, and founders who need to quickly gather information about prospects before meetings.
Features
- Calendar integration for automatic prospect research based on scheduled meetings
- Customizable research briefs tailored to specific roles and objectives
- Aggregates relevant facts about prospects and their companies from across the internet
- Multiple delivery channels, including email
- CRM integration (under development)