Founder & CEO
Profile summary: Diplom in Industrial Engineering and Management at Universitat Karlsruhe (TH)
H
Honestly
This platform aggregates and analyzes authentic consumer discussions from social media sources like Reddit, TikTok, and YouTube to provide product intelligence. It delivers attribute-level sentiment analysis and competitive benchmarking directly to e-commerce teams. The service helps brands optimize product pages by surfacing trusted user-generated content and actionable insights.
Updated 6 months ago
Funding
Funding rounds are not available yet.
Founders
Product
Problem
Online shoppers often rely on star ratings that can be easily manipulated, forcing them to leave the product page to search for authentic user opinions on external platforms. This fragmented research process reduces confidence in purchase decisions and increases the likelihood of post‑purchase regret.
Solution
Honestly provides a browser extension that injects verified social reviews directly into e‑commerce product pages. The extension continuously crawls over 40 public platforms—including Reddit, TikTok, and YouTube—to locate genuine user conversations about the displayed product. Proprietary filtering algorithms remove sponsored posts and AI‑generated content, ensuring only authentic, human‑authored commentary is shown. Shoppers can activate the overlay with a single click, viewing real‑world feedback alongside standard product details without leaving the retailer’s site. The service is free for consumers and requires only an email address to activate the extension.
Target Audience
The primary users are online consumers seeking trustworthy product information, while e‑commerce retailers and brands benefit from enhanced social proof on their product listings.
Features
- One‑click Chrome extension that adds an in‑page review pane accessible via a purple icon
- Automated crawling of 40+ public platforms to source product‑specific user comments
- Machine‑learning filters that exclude sponsored, promotional, and AI‑generated content
- Real‑time embedding of text excerpts, timestamps, and user handles directly on the product page
- Minimal user onboarding: email entry only, no separate account creation
- Compatibility with major e‑commerce sites through DOM injection without requiring retailer integration
- Continuous update of embedded content as new conversations appear on source platforms