Hardal offers a server‑side, cookieless data platform that ingests first‑party events from mobile and web back‑ends and routes them to analytics, advertising, and CRM destinations. The service provides real‑time validation, de‑duplication, enrichment, and GDPR‑compliant encryption, delivering a unified source of truth for growth and product teams.
Funding
Funding not disclosed
Founders
Product
Problem
Many mobile and web applications still rely on client‑side cookies and browser scripts for analytics, which leads to data loss due to ad blockers, browser privacy changes, and fragmented event pipelines. The result is incomplete conversion tracking, mismatched user profiles, and costly manual data reconciliation between analytics tools and CRM systems. Organizations also face strict GDPR and industry‑standard compliance requirements that many legacy tracking stacks cannot meet.
Solution
Hardal provides a server‑side, cookieless data platform that captures first‑party events directly from the application backend and forwards them to any analytics, advertising, or CRM destination. By moving the collection point to the server, the platform eliminates reliance on browser cookies, ensuring near‑complete event capture even in privacy‑restricted environments. A unified connector library supports mobile SDKs and web back‑ends, allowing developers to route data to multiple endpoints without custom code for each integration. All inbound data is validated, de‑duplicated, and enriched in real time, delivering a single source of truth for marketing and product teams. The service encrypts data with 256‑bit SSL and complies with GDPR, ISO 27001, ISO 27701, and ISO 9001 standards, reducing legal risk. Customers access a web dashboard and API that provide granular reporting, real‑time monitoring, and automated sync with CRM systems, enabling faster campaign optimization and accurate ROI measurement.
Target Audience
The primary customers are growth, product, and marketing teams at e‑commerce, automotive, retail, and SaaS companies that need reliable, privacy‑compliant analytics and seamless data flow into CRM or advertising platforms.
Features
- Server‑side event ingestion SDKs for iOS, Android, and web back‑ends, removing the need for client‑side cookies
- Universal destination connectors (Google Analytics, Adobe, Facebook, Salesforce, HubSpot, etc.) with point‑and‑click mapping
- Real‑time data validation, de‑duplication, and enrichment pipeline built on scalable cloud infrastructure
- 256‑bit SSL encryption and ISO‑certified data‑center hosting to meet GDPR, ISO 27001, ISO 27701, and ISO 9001 compliance
- Web dashboard with live event streams, conversion funnels, and automated data‑match reports for CRM synchronization
- RESTful API and webhook support for custom integrations and downstream data warehouses
- Built‑in consent management hooks that respect user privacy signals and regulatory requirements
- Auto‑scaling architecture that handles peak traffic spikes without performance degradation