Glass is a research platform that combines a user-friendly DIY survey tool with access to professional research expertise, enabling users to design and deploy surveys quickly while maintaining full visibility into study details. The platform provides instant access to over 100 million respondents, facilitating high-quality customer insights and efficient data collection for businesses of all sizes.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional market research methods often involve complex logistics, high costs, and a lack of transparency, making it difficult for businesses to quickly gather and analyze customer insights. Existing DIY survey tools may lack the necessary expertise and support for designing effective studies and interpreting results accurately.
Solution
Glass provides a unified research platform that combines a user-friendly survey tool with on-demand access to research experts, enabling businesses to conduct high-quality market research with greater efficiency and transparency. The platform offers instant access to a large pool of respondents and a comprehensive template library, allowing users to design and deploy surveys rapidly. Users can choose to conduct research independently or leverage expert guidance at any stage, from study design to data analysis and reporting. Glass aims to streamline the research process, providing businesses with the flexibility and control they need to gather critical customer insights and make data-driven decisions.
Target Audience
Glass primarily targets businesses of all sizes, from Fortune 100 companies to small businesses, as well as marketing professionals, product managers, and researchers who need to gather customer insights for product development, marketing campaigns, and brand management.
Features
- User-friendly DIY survey tool with a drag-and-drop interface
- Instant access to over 100 million respondents
- Comprehensive template library for various research methodologies (e.g., pricing studies, ad testing, brand tracking)
- Real-time survey deployment and data collection
- On-demand access to research experts for consultation or full-service support
- Advanced question types, including Gabor Granger, Van Westendorp, and Discrete Choice models
- Visually-focused question types for gathering feedback on videos, audio, or images
- Collaboration features for team-based survey design and analysis