Dello is a platform that enables e-commerce brands to create user-generated content by connecting them with vetted creators who produce tailored ad creatives. By managing the entire process from campaign setup to product delivery, Dello enhances engagement and conversion rates for brands while streamlining UGC collaborations.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce brands often struggle to generate engaging user-generated content (UGC) at scale, facing challenges in finding reliable creators, managing product shipments, and ensuring content quality and legal compliance. Traditional methods of sourcing UGC are time-consuming, costly, and lack the streamlined processes needed for consistent content creation.
Solution
Dello provides a managed marketplace that connects e-commerce brands with vetted creators to produce tailored UGC creatives, primarily video ads. The platform handles the entire UGC campaign process, from initial setup and creator selection to product delivery and content review, ensuring a hassle-free experience for brands. Dello streamlines collaborations by providing shipping labels, managing payments, and securing legal documentation, allowing brands to focus on leveraging high-quality UGC to enhance engagement and conversion rates. The platform also offers fraud protection by charging creators for missed content, ensuring brands only pay for delivered assets.
Target Audience
The primary target audience includes e-commerce brands looking to scale their UGC production for paid advertising, organic social media, and website content.
Features
- Marketplace of vetted creators across diverse demographics
- End-to-end campaign management, including product shipping and creator communication
- Secure payment processing and rate management
- Legal documentation, contract storage, and usage rights management
- Fraud protection mechanisms to ensure content delivery
- Content storage and organization for easy access and download
- 24/7 customer support with direct access to founders
- Tailored UGC creatives, including challenge videos, product demonstrations, and lifestyle videos