About Crafted

Crafted provides a performance-based, geo-located influencer campaign management platform that connects consumer packaged goods (CPG) brands with vetted creators to generate user-generated content (UGC) that drives measurable in-store sales. The platform streamlines creator sourcing, pricing negotiations, and product fulfillment, enabling brands to launch campaigns quickly and efficiently while achieving up to 70% sales lift.

```xml <problem> Consumer packaged goods (CPG) brands face challenges in generating authentic user-generated content (UGC) at scale to drive in-store sales. Traditional methods like agencies are expensive and lack localized capabilities, while influencer platforms require significant manual management and don't guarantee down-funnel results. In-house efforts often suffer from bandwidth constraints and a lack of specialized technology. </problem> <solution> Crafted offers a performance-based platform that connects CPG brands with vetted creators to produce user-generated content (UGC) optimized for driving measurable in-store sales. The platform streamlines the entire campaign process, from creator sourcing and pricing to product fulfillment and content revisions. By leveraging geo-targeting and product reimbursement capabilities, Crafted enables creators to seamlessly produce in-store content, boosting product velocity and brand awareness at hyper-local and national retailers. The platform's AI-powered brief generator and pre-negotiated creator rates further reduce costs and time investment. </solution> <features> - AI-powered brief generator for instant campaign creation - Vetted creator network with pre-negotiated, set rates - Geo-targeting capabilities for localized content creation - Product reimbursement feature for seamless in-store content - Streamlined content revision process with up to three rounds of revisions - Lifetime usage rights for all generated content - Performance tracking and reporting on in-store sales lift </features> <target_audience> Crafted primarily targets consumer packaged goods (CPG) brands in the retail, food, and beverage sectors seeking to increase in-store sales through authentic user-generated content. </target_audience> <revenue_model> Crafted operates on a subscription-based model with tiered pricing plans based on the number of video credits per month, ranging from $299/month for 2 credits to $1499/month for 13 credits. Enterprise plans with custom pricing are also available for larger volume needs. </revenue_model> ```

What does Crafted do?

Where is Crafted located?

Crafted is based in Brooklyn, United States.

When was Crafted founded?

Crafted was founded in 2021.

How much funding has Crafted raised?

Crafted has raised 500000.

Location

Brooklyn, United States

Founded

2021

Funding

500000

Employees

9 employees

Major Investors

BK-XL

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Crafted

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Executive Summary

usecrafted.com 700+

Crunchbase

Founded 2021 – Brooklyn, United States

Funding

Estimated Funding

$500K+

Major Investors

BK-XL

Team (5+)

No team information available.

Company Description

Problem

Consumer packaged goods (CPG) brands face challenges in generating authentic user-generated content (UGC) at scale to drive in-store sales. Traditional methods like agencies are expensive and lack localized capabilities, while influencer platforms require significant manual management and don't guarantee down-funnel results. In-house efforts often suffer from bandwidth constraints and a lack of specialized technology.

Solution

Crafted offers a performance-based platform that connects CPG brands with vetted creators to produce user-generated content (UGC) optimized for driving measurable in-store sales. The platform streamlines the entire campaign process, from creator sourcing and pricing to product fulfillment and content revisions. By leveraging geo-targeting and product reimbursement capabilities, Crafted enables creators to seamlessly produce in-store content, boosting product velocity and brand awareness at hyper-local and national retailers. The platform's AI-powered brief generator and pre-negotiated creator rates further reduce costs and time investment.

Features

AI-powered brief generator for instant campaign creation

Vetted creator network with pre-negotiated, set rates

Geo-targeting capabilities for localized content creation

Product reimbursement feature for seamless in-store content

Streamlined content revision process with up to three rounds of revisions

Lifetime usage rights for all generated content

Performance tracking and reporting on in-store sales lift

Target Audience

Crafted primarily targets consumer packaged goods (CPG) brands in the retail, food, and beverage sectors seeking to increase in-store sales through authentic user-generated content.

Revenue Model

Crafted operates on a subscription-based model with tiered pricing plans based on the number of video credits per month, ranging from $299/month for 2 credits to $1499/month for 13 credits. Enterprise plans with custom pricing are also available for larger volume needs.