Crafted provides a suite of tools to convert social media engagement, particularly from TikTok and Reels, into measurable in-store retail sales. The platform activates vetted, retail-focused creators and deploys hyperlocal paid media buying to drive product velocity off the shelf. They offer retailer-agnostic rebate tooling to incentivize trial and provide real-time ROAS measurement through receipt capture.
Funding
$500K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumer packaged goods (CPG) brands face challenges in generating authentic user-generated content (UGC) at scale to drive in-store sales. Traditional methods like agencies are expensive and lack localized capabilities, while influencer platforms require significant manual management and don't guarantee down-funnel results. In-house efforts often suffer from bandwidth constraints and a lack of specialized technology.
Solution
Crafted offers a performance-based platform that connects CPG brands with vetted creators to produce user-generated content (UGC) optimized for driving measurable in-store sales. The platform streamlines the entire campaign process, from creator sourcing and pricing to product fulfillment and content revisions. By leveraging geo-targeting and product reimbursement capabilities, Crafted enables creators to seamlessly produce in-store content, boosting product velocity and brand awareness at hyper-local and national retailers. The platform's AI-powered brief generator and pre-negotiated creator rates further reduce costs and time investment.
Target Audience
Crafted primarily targets consumer packaged goods (CPG) brands in the retail, food, and beverage sectors seeking to increase in-store sales through authentic user-generated content.
Features
- AI-powered brief generator for instant campaign creation
- Vetted creator network with pre-negotiated, set rates
- Geo-targeting capabilities for localized content creation
- Product reimbursement feature for seamless in-store content
- Streamlined content revision process with up to three rounds of revisions
- Lifetime usage rights for all generated content
- Performance tracking and reporting on in-store sales lift