Bilo is an online marketplace that aggregates billboard inventory from multiple owners, offering brands and agencies instant, contract‑free campaign setup with transparent, lowest‑price rates. Its AI matches ads to locations using real demographic and traffic data, allowing users to launch data‑driven outdoor campaigns within minutes.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses and marketers often face lengthy negotiations, opaque pricing, and limited data-driven selection when trying to book billboard advertising, leading to delayed campaigns and suboptimal audience reach.
Solution
Bilo is an online platform that aggregates billboard inventory from multiple owners to provide instant campaign setup with transparent, lowest‑price rates. Users input their objectives, target audience, budget, and creative assets, receive a personalized, AI‑powered billboard selection, and launch the campaign within minutes without contracts or back‑and‑forth negotiations. The platform’s AI uses real audience data to match ads to locations where the intended viewers are most likely to see them, and all designs are reviewed and approved before going live.
Target Audience
Primary customers are brands, agencies, and local businesses that need fast, cost‑effective outdoor advertising with data‑backed placement.
Features
- AI-driven audience targeting that selects billboards based on real demographic and traffic data
- Instant campaign generation and editing through a single online interface
- Transparent, aggregated pricing guaranteeing the lowest rates without negotiation
- No contracts or long‑term commitments; campaigns can be launched and stopped on demand
- Integrated design review and approval workflow to ensure ad compliance before launch
- Consolidated inventory from multiple billboard owners, expanding location options