Backtrack is an AI-powered booth sales assistant that retroactively records and summarizes conversations at trade shows, automating CRM entries and follow-up processes. This technology addresses the issue of lost leads by capturing and organizing critical information from booth interactions, ensuring exhibitors retain valuable insights for future engagement.
Funding
Funding not disclosed
Founders
Product
Problem
Exhibitors at trade shows often struggle to capture and retain critical information from booth conversations, leading to lost leads and missed follow-up opportunities. Manual note-taking is inefficient and prone to errors, resulting in incomplete CRM entries and hindering effective post-event engagement.
Solution
Backtrack is an AI-powered lead capture application designed for exhibitors at trade shows and conferences. The application retroactively records and summarizes conversations, automating the process of capturing leads and ensuring that important details are not forgotten. By scanning a business card or entering an email address, users can access the last 5-20 minutes of booth audio, which is then summarized and transcribed using AI. The application seamlessly integrates with CRM systems, automatically uploading lead information and scheduling follow-up actions.
Target Audience
The primary target audience includes exhibitors at trade shows, conferences, and networking events who need an efficient solution for capturing leads and automating CRM entries.
Features
- Retroactive audio recording that captures the last 5-20 minutes of conversations on-demand
- AI-powered summarization and transcription of recorded conversations
- Business card and LinkedIn QR code scanning for automated lead capture
- Automatic uploading of lead information to integrated CRM systems
- Local audio storage with optional cloud upload for sharing and access
- Configurable auto-delete feature for privacy, ensuring recordings are not saved until explicitly instructed
- Mobile application available for both iOS and Android