Amp is a profit platform for Shopify that uses AI to analyze revenue, ad spend, fees, and inventory to reveal true net margin across products, campaigns, and customer segments. It provides real‑time profit dashboards, automated optimization actions such as ad‑budget reallocation and on‑site upsell offers, and alerts for margin erosion and stock risks, enabling merchants to focus on profit‑driving decisions with minimal manual effort.
Funding
$20.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Shopify merchants often rely on fragmented analytics and manual optimization, which makes it difficult to see true profit after costs, identify margin‑draining products, and allocate ad spend efficiently. This leads to missed revenue, inventory stockouts, and wasted marketing budgets.
Solution
Amp delivers a unified Profit Platform for Shopify that combines AI‑driven profit intelligence with automated actions across the store. The platform analyzes revenue, ad spend, refunds, fees and inventory to surface real profit metrics, then recommends or executes optimizations such as ad‑budget reallocation, on‑site upsell offers, and back‑in‑stock notifications. Real‑time alerts, custom dashboards, and an Ask‑Amp AI chat let merchants monitor CAC, LTV, attribution and forecasting without leaving Shopify, turning insights into measurable revenue growth with minimal manual effort.
Target Audience
Primary customers are Shopify‑based direct‑to‑consumer brands and e‑commerce merchants who need accurate profit visibility and automated optimization to scale their businesses.
Features
- AI‑powered profit analysis that calculates net margin per product, campaign and customer segment, factoring in all costs, refunds and fees
- Real‑time margin‑erosion and inventory‑risk alerts delivered via Slack or the Lifetimely dashboard
- Customizable profit dashboards and “Ask Amp AI” chat for instant answers on LTV drivers, CAC, and forecasting scenarios
- Automated ad‑spend optimization that shifts budget toward channels and creatives that generate the highest net profit
- On‑site conversion tools (Slide Cart, Bundles, Back‑in‑Stock alerts) that auto‑generate upsell offers, bundles and preorder prompts based on AI‑identified purchase patterns
- Integrated attribution that consolidates revenue, CPC, ROAS and profit across all marketing channels in a single view
- Seamless Shopify integration with no‑code setup, plus connectors for Klaviyo, Mailchimp, Zapier and other common e‑commerce tools
- Tiered subscription pricing based on monthly order volume, with a 14‑day free trial and plans starting at $9.99 per month