Penny
Penny is a free app that guides Australian women through every stage of buying their first home, from understanding finances to getting the keys. The platform combines step-by-step guidance, budgeting calculators, educational content, and a verified directory of mortgage brokers, buyer's agents, and conveyancers. It also offers a paid First Home Buyer Program and 1:1 coaching for women seeking more personalized support.
- Property Technology
- Financial Technology
- Software Only
- Education Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Australian women face systemic barriers to home ownership, including lower pay, interrupted income due to caregiving, and lower financial confidence. The home buying process is complex and intimidating, with confusing jargon, conflicting advice, and an industry that often assumes buyers already understand how it works. As a result, many women delay buying by years, engage brokers before they are ready, or drop out entirely.
Solution
Penny provides a free, female-focused platform that combines digital tools, guided education, and connections to trusted professionals to support women through every step of the home buying journey. The app offers a personal roadmap with step-by-step guidance, budgeting and savings calculators, goal-setting features, and home buying checklists. Users can access tailored learning content and a verified directory of licensed mortgage brokers, buyer's agents, and conveyancers. Penny also offers a paid First Home Buyer Program and 1:1 coaching for women who want more personalized support, helping them move from planning to receiving the keys with greater confidence.
Target Audience
Primary users are Australian women who want to buy their first home, from those just starting to think about purchasing to those a few months away from getting the keys. The platform also serves women buying on their own who need additional support and sense-checking throughout the process.
Features
- Step-by-step home buying roadmap with interactive checklists that track progress from financial readiness to settlement
- Budgeting and savings calculators plus goal-setting features to help users determine what they can afford and how much to save
- Tailored educational lessons covering financial jargon, mortgage options, and the buying process in plain language
- Verified professional network of licensed mortgage brokers, buyer's agents, and conveyancers vetted for quality
- Referral system that connects users to accredited professionals, with Penny receiving a commission for referrals
- Free forever app access, with optional paid programs for deeper guidance